Pakistani firms to participate Hannover Messe-2016 fair in Germany

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After the gap of eight long years, the Engineering Development Board (EDB) is preparing Pakistan to become the part of this event. The finances are going to be raised by ministry of commerce through export development funds. A group of 15-20 delegates from leading technical universities is going to accompany the delegation. Monthly AutoMark magazine’s editor-in-chief also going to attend this year’s fair.

As many as 32 prominent engineering product exporters from Pakistan will participate in Hannover Messe, the world’s largest fair of industrial products. The event is going to be held in Hannover, Germany from April 25th to29th 2016.

An official of Ministry of Commerce said: “About 5000 exhibitor from across the world will be showcasing their latest technologies for factories and energy systems at the exhibition;The setting up of the Pakistan pavilion after a long hiatus at the world’s largest industrial fair is a step in the right direction,”

“While 34% of the international trade is in engineering goods, Pakistan’s export of engineering products is barely 1% of total exports of the country,” he said. “On the other hand, textiles constitute around 56% of Pakistan’s exports but its share in international trade is only 4%.”

Attending such events for Pakistan is important to boost its exports and participating in such events has been a priority in the strategic policy framework 2015-18. With the increase in the current situation of the country the government of Pakistan should held such programs in our own homeland and invite delegations and companies from all around the globe to visit and showcase their technology. Also this can be an excellent opportunity for other countries to have a look at the highly potential market of Pakistan. The Pakistani market has tremendous amounts of potential and majority of the market is untapped which should surely be an incentive for companies because of good profit margins.

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