Automark

SIWA INDUSTRIES (Pvt) Ltd., have signed a MOU with AIMA (Tianjin Aima Manufacturing & Technology Co., Ltd., (CHINA), the leading producer of electric bikes in the World, to launch their flagship store in PAKISTAN! 

This MOU will allow SIWA to partner with AIMA and offer their innovative and eco-friendly electric bikes to Pakistani customers and clients, as well as to benefit from their cutting-edge technology and design. 

AIMA as our strategic partner and enhancing products portfolio and market reach in Pakistan and beyond. 

Ghandhara Tyre (GTR) recently celebrated its 60th anniversary, marking six decades of leadership and reliability with German-Engineered Technology, perfectly tailored for the roads of Pakistan.

A grand event was organized in Lahore to commemorate this milestone, attended by around 200 esteemed dealers of the company. The celebration was not just an acknowledgment of GTR’s journey but also a tribute to the partnerships that have fueled its success.

The event spotlighted GTR’s remarkable achievements over the past 60 years, which have firmly established the company as the top tyre manufacturer in the country. GTR’s commitment to using German technology, in collaboration with Continental A.G., ensures adherence to international standards. All tyres undergo rigorous testing procedures abroad, exemplifying the brand’s dedication to quality and reliability.

Hussain Kuli Khan, CEO of GTR, reflected on the company’s journey: “Today, GTR stands as the number one tyre manufacturer in Pakistan, serving all OEMs with our advanced technology, reliability, and commitment to safe and empowered driving in Pakistan. Our 60-year journey in Pakistan is a story of progress, vision, and unwavering commitment.”

He reminisced about the company’s humble beginnings in 1963 and its rapid growth: “Driven by a vision of excellence, we doubled our capacity within just nine years, laying the foundation of a legacy built on quality, trust, and the pursuit of perfection.”

Highlighting the significance of the inauguration of the new plant in 1985 by the President of Pakistan, Hussain Kuli Khan described it as a testament to the company’s growing impact and ambition.

With six decades of expertise in the Pakistani market and road infrastructure, GTR continues to set international standards in quality, reliability, and durability. Our latest range, meticulously crafted for Pakistani roads, embodies the precision of German engineering, ensuring safety and performance in every journey,” added Hussain.

As GTR celebrates this significant milestone, it renews its pledge to continue driving Pakistan forward, mile by mile, with a commitment that extends beyond tyres – empowering every journey across the nation.

In Pakistan Toyota Customer Pre-owned (CPO) is known as Toyota Sure.
Dear Readers According to Indus Motors; we buy and sell used vehicles. Any car can be exchanged with a used certified or a brand new Toyota. The best used cars are thoroughly checked on 203 checked points and are given nationwide warranty up to 1 year / 15000 KM with free checkup by Indus Motor Company. History & Philosophy behind Certified Pre-Own Vehicles business.

The concept of certified pre-owned (CPO) vehicles and the business surrounding them has its roots in the automotive industry’s efforts to address consumer concerns about the quality and reliability of used cars. The CPO program emerged as a response to these concerns and aimed to create a bridge between new and used cars by providing a middle ground that offered both peace of mind for buyers and additional revenue streams for manufacturers and dealerships.
Here’s a brief overview of the history and philosophy behind certified pre-owned vehicles:

1. Origins: The CPO concept gained traction in the late 1980s and early 1990s. Luxury automakers were among the first to introduce certified pre-owned programs as a way to differentiate their used vehicles from those of competitors and to enhance the overall brand image. Mercedes-Benz and Lexus were pioneers in this regard.
2. Philosophy: The philosophy behind CPO programs revolves around offering buyers a compromise between the affordability of used cars and the peace of mind that comes with purchasing a new vehicle. CPO vehicles undergo a thorough inspection and reconditioning process to meet certain quality standards, providing buyers with confidence in the vehicle’s reliability.
3. Inspection and Certification Process: Central to the CPO concept is a comprehensive inspection process. To be certified, a used vehicle typically undergoes a detailed inspection covering mechanical, cosmetic, and performance aspects. Any issues found during the inspection are addressed through reconditioning, and only vehicles that meet the manufacturer’s criteria are granted certification.
4. Extended Warranty and Additional Benefits: CPO vehicles often come with extended warranties beyond the original factory warranty, offering buyers an additional layer of protection against unexpected repairs. Other benefits may include roadside assistance, special financing rates, and sometimes perks like complimentary maintenance services.
5. Manufacturer Involvement: CPO programs are typically backed by the vehicle manufacturer, which adds a level of credibility and assurance to the certification process. Manufacturers set the standards and requirements for a vehicle to be certified under their program, ensuring consistency across their dealerships.
6. Market Growth: The success of early CPO programs led to widespread adoption across the automotive industry. Today, many major automakers have their own certified pre-owned programs. CPO vehicles have become an important segment of the used car market, appealing to buyers who want a reliable, high-quality vehicle without the higher cost associated with a brand-new car.
   In summary, the history and philosophy behind certified pre-owned vehicles revolve around addressing consumer concerns about the quality and reliability of used cars. CPO programs aim to provide a trustworthy and appealing option for buyers while creating an additional revenue stream for manufacturers and dealerships.
   Toyota Certified Program IMC is following
   Quality You Can Trust
   Toyota’s timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum – totaling around over seven million sales and counting.7, 000,000+Vehicles Sold globally.
   Certified Pre-Owned (CPO) vehicles from Toyota come with several unique selling points (USPs) that distinguish them from regular used cars. While specific details may vary, here are some common USPs associated with Toyota CPO vehicles:
7. Thorough Inspection Process:
   • Toyota CPO vehicles typically undergo a rigorous inspection process. Trained technicians inspect various components and systems to ensure they meet specific quality standards.
8. Limited Warranty:
   • Toyota CPO vehicles often come with an extended limited warranty. This warranty covers certain components and provides buyers with added peace of mind regarding potential repair costs.
9. Vehicle History Report:
   • Toyota CPO vehicles usually come with a comprehensive vehicle history report. This report provides information about the vehicle’s past, including any accidents, title issues, or odometer discrepancies.
10. Roadside Assistance:
    • Many Toyota CPO programs include roadside assistance. This service can be valuable in case of emergencies, providing services such as towing, fuel delivery, and tire changes.
11. Reconditioning:
    • Toyota CPO vehicles may undergo reconditioning processes, where any necessary repairs or refurbishments are made to bring the vehicle up to a higher standard of quality.
12. Satisfaction Guarantee:
    • Some Toyota CPO programs offer a satisfaction guarantee or a limited return policy. This allows buyers to return the vehicle within a specified period if they are not satisfied, under certain conditions.
13. Financing Options:
    • Special financing rates and terms are often available for Toyota CPO vehicles. This can make the purchase more attractive for buyers looking for competitive financing options.
14. Quality Assurance:
    • Toyota’s reputation for building reliable and durable vehicles adds an extra layer of confidence for buyers considering CPO vehicles. The brand’s commitment to quality is reflected in the certification process.
15. Transferable Warranty:
    • In some cases, the limited warranty on Toyota CPO vehicles is transferable to subsequent owners. This can enhance the resale value and appeal of the vehicle.
16. Complimentary Maintenance:
    • Certain Toyota CPO programs may offer complimentary maintenance services for a limited period. This can help reduce the overall cost of ownership for the buyer.
    It’s essential to check the specific details of the Toyota CPO program at the dealership as offerings may vary based on the model year, mileage, and other factors.

Potential of CPO vehicles business
Certified Pre-Owned (CPO) vehicles represent a segment of the automotive market where used cars have undergone a thorough inspection, refurbishment, and certification process by manufacturers or dealerships. This certification adds value to the used cars and provides certain assurances to buyers. The potential of the CPO vehicles business is influenced by several factors:

1. Consumer Confidence: CPO programs aim to instill confidence in consumers by offering certified used cars that have been inspected and refurbished. As consumer trust in these programs grows, the demand for CPO vehicles is likely to increase.
2. Market Growth: The overall growth of the used car market and the automotive industry, in general, can positively impact the CPO business. Economic factors, such as consumer income levels and employment rates, also play a role in determining the demand for used and certified pre-owned vehicles.
3. Manufacturer Involvement: The involvement of reputable manufacturers in CPO programs can significantly enhance the business’s potential. Manufacturers often provide additional warranties, roadside assistance, and other benefits, making CPO vehicles more attractive to consumers.
4. Vehicle Depreciation: CPO vehicles often represent a sweet spot in terms of depreciation. Buyers can get a relatively new, low-mileage vehicle at a lower price compared to a new car. The slower depreciation rate of CPO vehicles compared to standard used cars can attract cost-conscious consumers.
5. Customer Perception: The perception of CPO vehicles as a reliable and cost-effective alternative to new cars is crucial. Effective marketing and communication strategies can influence how consumers perceive the value and benefits of buying a certified pre-owned vehicle.
6. Technological Advancements: The incorporation of advanced safety features, infotainment systems, and other technological advancements in CPO vehicles can make them more appealing to tech-savvy consumers.
7. Regulatory Environment: Changes in regulations related to emissions, fuel efficiency, and safety standards can impact the types of vehicles available in the CPO market. Staying compliant with regulations is essential for the long-term success of the business.
8. Competitive Landscape: The level of competition among dealerships and manufacturers in the CPO market can affect profitability and market share. Offering unique services, competitive pricing, and excellent customer service can help a business stand out.
9. Online Presence: As more consumers turn to online platforms for researching and purchasing cars, a strong online presence is crucial for reaching potential buyers. This includes effective use of websites, social media, and other digital marketing channels.
10. Economic Conditions: Economic factors, such as interest rates, inflation, and overall economic stability, can influence consumer spending on big-ticket items like cars. A stable and growing economy generally supports a healthy automotive market.

The potential of the CPO vehicles business is closely tied to these factors, and businesses in this space need to adapt to changing market conditions, consumer preferences, and industry trends to maximize their success.

1. Growing Middle Class: The expansion of the middle class in many Asian countries often leads to increased demand for automobiles. As consumers become more financially stable, they may seek more affordable options, making CPO vehicles an attractive choice.
2. Increased Affordability: CPO vehicles typically offer a more budget-friendly alternative to new cars while providing the assurance of quality and reliability through certification programs. This affordability factor can drive interest in CPO vehicles.
3. Rising Awareness: As consumers become more aware of the benefits of buying CPO vehicles, the market for such cars is likely to expand. CPO programs often include extended warranties and thorough inspections, providing buyers with added confidence.
4. Urbanization and Congestion: In many Asian cities, urbanization and traffic congestion are growing concerns. This can influence consumer preferences towards smaller, more fuel-efficient vehicles, and CPO options can offer a cost-effective solution for those looking to buy a reliable used car.
5. Government Policies: Government policies related to the automotive industry, such as tax incentives or regulations promoting the sale of used cars, can have a significant impact on the market potential for CPO vehicles.
6. Digital Transformation: The increasing use of digital platforms for buying and selling cars can enhance the market for CPO vehicles. Online marketplaces and digital platforms make it easier for consumers to access information about CPO options and compare prices.
7. Environmental Considerations: With a growing emphasis on sustainability and environmental consciousness, some consumers may choose used cars over new ones as a way to reduce their environmental impact. This trend could contribute to the demand for CPO vehicles.

This exclusive article has been published in Automark Magazine’s January-2024 printed edition.

Since 1978, MERAJ Engineering provides custom built solutions with core value focusing on reliability, dependability and after sales services. MERAJ manufactured superstructures and pumps are built on sole purpose of being maintenance and user friendly. Designed as per latest EN / BS standards, NFPA compliance is available for most of pumps and equipment.
MERAJ Modular Body Concept (MBC) has taken company to ten folds ahead in engineering and they are capable of manufacturing 500-600 Trucks and Pumps annually.
Since its inception MERAJ Engineering has been an engineering company. “Innovative Engineering” is the main philosophy behind the working of the company.
The company is involved in manufacturing of special purpose vehicles, pumps and other equipments related to fire safety. Currently, they has the largest market share of Pakistan in special purpose vehicles and since 1994 exporting CBU/SKUs to 11 countries.
Company has invested heavily in research and development in order to develop indigenous parts and equipments as import substitute. They use imported computerized machines for manufacturing highest international quality parts and equipments complying with the international safety standards. With in-house Dielectric Testing Laboratory and Metallurgy Laboratory, company has the largest network of workshops and after sales services teams to cater the large and ever growing customer base in Pakistan.
MERAJ’s current product line includes firefighting trucks & pumps, dewatering & trash pumps, telescopic & knuckle boom cranes, aerial work platforms, sewerage cleaning trucks.
MERAJ in 2019 added a new product line of insulated bucket aerial platforms, which are specially designed for use in electric distribution system for 46 kV and below to energizer line operation as per ANSI/SIAIA A92.2 standard, with an adjustable horizontal and vertical range of 17ft and 52 ft and a bucket capacity of 200 – 300 kg thus making it an ideal equipment for electric distribution companies to work on the energized lines for ensuring safety of the lineman.
It will ensure that the maintenance work required for 11 kV lines can be done quickly without any human loss. Although insulated aerial devices are not a new concept, various companies are manufacturing these machines, but these machines were never imported to Pakistan due to the fact electric distribution companies.
In Pakistan never demanded them and was sticking to their old dangerous way of working which was a constant threat to life of lineman. National Transmission and Distribution Company of Pakistan took the initiative with PEPCO promulgated a rule (DDS-11:2019) by which these machines should be procured in Pakistan.
MERAJ Engineering saw the need and took the opportunity to manufacture insulated bucket platforms locally, to save the foreign exchange of the country, and also make Pakistan, the 15th country in the world to have such product manufactured locally thus adding a potential product for the export. MERAJ ensures the quality and safety of the product through its compliance certification of EN:280 and ANSI A92.2. At present, MERAJ is the only company in Pakistan to manufacture approved insulated bucket aerial platforms and passed the stringent testing of NTDC’s specification DDS-11:2019 with two prototypes approved.

Exports play a vital role in modern economies, opening up new markets for goods and fostering economic growth through international trade. Governments worldwide actively engage in diplomacy and foreign policy to promote and facilitate trade, encouraging exports and imports for the benefit of all parties involved. With this global context in mind, let’s explore the potential of Pakistan’s auto industry in the world market.
The auto industry is a significant player in the realm of global exports, contributing to the economy in multifaceted ways. In Pakistan, the auto industry stands poised to make its mark on the international stage. A substantial portion of auto parts—approximately 44%—is theoretically addressable for global markets. These include high-tech aggregates and proprietary components like cylinder blocks and motors. The remaining 56% consists of diverse parts, ranging from skill-intensive to labor-intensive components, steel/casting/iron rubber-intensive parts, and a blend of plastic and metal aggregates.
The potential for Pakistan to enter the global auto industry market is substantial. Globally, the aftermarket size stands at an impressive US $480 billion. To fully realize this potential, the government must play a pivotal role. A well-defined roadmap for at least the next five years is essential. Under this framework, each Original Equipment Manufacturer (OEM) should export at least one model within five years. OEMs can strategically plan to maximize localization, with based on technological collaboration.
TDAP, in collaboration with commercial attachés, should organize webinars with trade associations and buying houses to create a conducive environment for exports. Additionally, the development of an EXPORT portal is crucial for streamlining export-related processes. The Engineering Development Board (EDB) should facilitate Joint Ventures and Technical Collaborations with international companies, with government financial support, ensuring no taxes on royalty and Technical Assistance Agreement (TAA) fees.
A key aspect of enhancing export potential is the development of local raw material manufacturing. Plastic, sheet metal, and other essential components should be produced domestically. Furthermore, the government should invest in public-private partnerships to establish testing facilities, development labs, and design houses. The Small and Medium Enterprises Development Authority (SMEDA) should offer extensive training to improve productivity, build capacity, and modernize management.
SMEDA can also develop Supply Chain Management Software to benefit Small and Medium-sized Enterprises (SMEs) and initiate export coaching programs, subsidizing relevant certifications as per export requirements. SME Export Club clusters can be formed to facilitate joint exports of engineering goods.
Entrepreneurs have a crucial role to play in this endeavor. They should transition their mindset to focus on making their companies export-oriented. This can involve developing export desks, conducting desk research to identify distributors, reinvesting in technology, and creating export-oriented websites. Entrepreneurs can also learn from role models who have successfully exported engineering goods.
MCE is building a distributor database, MCE can export like sun visors, foam kits, door trim and gearboxes Rexene covers. MCE have already ventured into exporting to significant European markets like the UK, Ireland, and the Czech Republic, with future targets set on the USA, Canada, and Australia.
The ultimate goal is to create SME clusters that unite and empower SMEs to explore the global market. The message is clear: “YOU CAN DO IT!”
Numerous individuals and businesses have achieved remarkable success in the realm of engineering goods exports. They have not only done it but have thrived in their endeavors. Their experiences offer inspiration and proof that success is achievable. The path has been forged, and there’s no doubt: “YOU CAN DO IT TOO.”

Mashood Khan
Director – Mehran Commercial Enterprises / Expert Auto Sector

I recently had the opportunity to attend the ceremony for the handover of 38 suction vehicles to the Karachi Water and Sewerage Board (KWSB) by the Sindh Government, and it was a remarkable experience. The revelation that these advanced vehicles were locally manufactured by Meraj Limited, a Pakistani company, not only surprised me but also instilled a sense of pride in the potential and capabilities of our domestic

The introduction of these 38 advanced jetting and suction machines by Meraj Limited represents a significant leap in addressing Karachi’s longstanding drainage challenges, aligning seamlessly with the city’s developmental agenda. Equipped with Euro 2 engines and imported pumps from Italy, these vehicles not only bring cutting-edge technology but also offer a cost-effective solution to the growing demands of a city grappling with population growth and urban development.

The capacity of 7000 litres and the efficiency in unclogging severe sewage blockages underscore the efficacy of these locally produced machines. Meraj Limited’s role in this initiative sheds light on the importance of fostering and supporting local industries. By manufacturing specialized vehicles within the country, Meraj Limited contributes not only to immediate problem-solving but also to long-term economic sustainability by saving costs that would otherwise be incurred through importing similar machinery.

The Sindh Government’s decision to support Pakistani enterprises, exemplified by choosing Meraj Limited for this project, is commendable. Beyond addressing crucial infrastructure needs, this collaboration contributes to the growth and sustainability of local industries, aligning with the broader vision of promoting self-sufficiency and recognizing the intrinsic value of indigenous products.
In a time where imports often dominate, the utilization of locally manufactured vehicles for vital tasks signifies a positive shift. This move not only bolsters the national economy but also showcases the competency of Pakistani companies, such as Meraj Limited, in producing high-quality, advanced machinery.
In conclusion, the ceremony not only offered valuable insights but also underscored the commendable commitment of the Sindh Government towards the betterment of Karachi. The collaborative effort stands as a shining example of proactive governance, showcasing the immense potential within Pakistan to address its challenges domestically. This strategic partnership not only fosters national pride but also positions Karachi on a trajectory of sustained progress, highlighting the pivotal role of local initiatives in steering the city towards a brighter and more self-reliant future.