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Why PHEV are preferred in Pakistan

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DEAR READERS, Summary of the Last Article

Range Extended Electric Vehicles (REEV), are a specialized type of electric car that bridges the gap between battery electric vehicles (BEVs) and plug-in hybrids (PHEVs). They have a larger battery than traditional hybrids, allowing them to drive solely on electricity, but they include a gasoline engine used as a generator to recharge, not to drive the wheels. REEV car as an Electric Vehicle and took benefits of EV while week infrastructure of Pakistan’s country sides.

REEVs are gaining traction in Pakistan to combat range anxiety, with Deepal S05 leading as the first locally assembled REEV SUV (launched late 2025/early 2026). Other models include the Forthing Friday REEV and Nora EV, with prices ranging from PKR 70 Lakh to 1 Crore+.

Now Read On….

For the past several columns, we have continued to write in detail about electric vehicles.  Today we will write in detail about PHEV and in the next we will write about Pure Electric Vehicle.

What is PHEV

A Plug-in Hybrid Electric Vehicle (PHEV) is a car that combines a gasoline engine with an electric motor and a larger battery, which can be charged by plugging into an external power source. They offer electric-only driving for short trips and automatic switching to efficient hybrid mode for long distances. 

Features of PHEV

  • Dual Power Sources: Uses both electricity and gasoline/diesel.
  • Plug-in Capability: Can be charged at home or public charging stations, unlike traditional hybrids.
  • Electric-Only Range: Offers, on average, roughly 50-100 kilometers (around 30-60 miles) of pure electric driving.
  • Flexibility: When the battery drains, the car continues running on the gas engine, eliminating range anxiety. 

Benefits of PHEV

  • Fuel Savings: Increased fuel efficiency compared to conventional ICE vehicles.
  • Lower Emissions: Reduced carbon footprint, with zero emissions for short, electric-only journeys.
  • Reduced Charging Wait Times: You can fuel up with gas quickly, avoiding long charging stops on long trips. 

Difference in PHEV & HEV

The main difference between a PHEV (Plug-in Hybrid Electric Vehicle) and an HEV (Hybrid Electric Vehicle) is that PHEVs have larger batteries that must be charged externally and offer significant electric-only driving ranges (approx. 50–100 km), while HEVs self-charge via braking and the engine, offering better fuel economy but very limited electric-only driving. 

  • Charging: PHEVs plug into an outlet (grid) to charge. HEVs cannot be plugged in.
  • Electric Range: PHEVs provide extended, daily electric-only driving. HEVs only use electric power for short bursts, parking, or low speeds.
  • Battery Size: PHEVs have larger, heavier batteries compared to the smaller batteries in HEVs.
  • Driving Experience: When the battery is drained, a PHEV operates like a traditional hybrid, whereas an HEV relies on the engine immediately to aid the electric motor. 

When to Choose Which

  • Choose a PHEV if you have a short daily commute, can charge at home, and want to avoid using gasoline for daily driving.
  • Choose an HEV if you cannot charge at home, drive long distances regularly, or want a lower upfront purchase price. 

Difference in PHEV & BEV

BEVs (Battery Electric Vehicles) run 100% on electricity with no gas engine, zero emissions, and long charging times. PHEVs (Plug-in Hybrid Electric Vehicles) combine a smaller battery (50–60 Km range) with a gasoline engine, allowing them to run on electricity for short trips and gas for long trips, offering better flexibility. 

  • Powertrain: BEVs have only an electric motor and battery. PHEVs have both an electric motor and an Internal Combustion Engine (ICE).
  • Range & Fuel: BEVs rely entirely on charging and have no gas tank. PHEVs use electricity for short commutes and gasoline for longer trips, removing “range anxiety”.
  • Charging: Both can plug in, but BEVs typically require higher-voltage L2/DC fast charging for convenience, while PHEVs can charge quickly on a standard home outlet due to smaller batteries.
  • Emissions & Maintenance: BEVs have zero tailpipe emissions and no oil changes. PHEVs have low emissions and require regular engine maintenance (e.g., oil changes). 

When to Choose Which

  • Choose a BEV if you have access to home charging, mostly drive short-to-medium distances, and want lower long-term maintenance costs.
  • Choose a PHEV if you want to drive electric for daily commutes but take frequent, long trips without waiting for charges.

PHEV in Pakistan

Plug-in Hybrid Electric Vehicles (PHEVs) are currently gaining significant traction in Pakistan, positioning themselves as a vital “bridge technology” between traditional petrol cars and fully electric vehicles (BEVs). Due to limited public charging infrastructure, consistent energy load-shedding, and high fuel costs, consumers are favoring PHEVs, with sales experiencing a reported 340% increase between 2025 and early 2026

Import to Localization

As of early 2026, the PHEV market in Pakistan is expanding rapidly, transitioning from import-only to locally assembled (CKD) units to combat high fuel prices. Key players include MG, Haval, and Chery, offering premium, high-torque SUVs with roughly 50–90 km of electric range and superior combined range.

  • Local Assembly (CKD): Brands are shifting to local assembly for models like the Haval H6 and GWM Tank 500 to evade high import duties.
  • Infrastructure Growth: The government aims to have 3,000 charging stations by 2030, reducing “range anxiety”.
  • Future Outlook: Fiercer competition is expected in 2026 with more models from Chery (Tiggo 9) and GWM (Tank 500) expected. 

PHEV Models in Pakistan (2025-2026)

  • MG HS PHEV: Positioned as a market pioneer and popular, relatively accessible choice, available around PKR 9.899 million (as of Apr 2026).
  • Haval H6 PHEV: Locally assembled by Sazgar, known for high torque (360 hp / 760 Nm) and AWD capabilities.
  • Jaecoo J7 PHEV: A major contender, offering a 90 km electric range and a 1200+ km combined range.
  • Chery Tiggo 8 PHEV: Positioned as Pakistan’s only 7-seater plug-in hybrid SUV.
  • BYD Shark 6 PHEV: Introduced as Pakistan’s first hybrid pickup truck.
  • Upcoming Pickups: Ghandhara plans to introduce the JAC T9 PHEV, challenging BYD’s dominance in the hybrid pickup segment.
  • Tax Structure: As of March 2026, hybrid vehicles (up to 1800cc) enjoy a lower 8.5% GST, locked until June 2026.

Q & A Before Buying PHEV

Buying a Plug-in Hybrid Electric Vehicle (PHEV) requires understanding how your daily driving habits match the technology’s capabilities. A PHEV offers the best of both worlds—electric power for daily commuting and a gasoline engine for long trips—but it requires regular charging to be cost-effective. 

1. Driving Habits & Lifestyle

  • Is my daily commute within the electric-only range? Most 2025 PHEVs have an electric range of 30–70 km (roughly 20–45 miles). If your daily driving falls within this range, you can complete most trips without using gasoline.
  • Do I have reliable access to charging? To maximize efficiency, you need to plug in daily at home or work. Without regular charging, you are driving a heavy hybrid, which can be less fuel-efficient than a regular hybrid.
  • Do I take frequent long road trips? PHEVs eliminate “range anxiety” because you can use gasoline for longer journeys, making them ideal for individuals who cannot rely solely on a battery-electric vehicle (BEV). 

2. Charging & Infrastructure

  • How long does a PHEV take to charge? While they can plug into a standard 120V (Level 1) household outlet, it can take 12+ hours. A 240V (Level 2) charger is recommended, which can fully charge many PHEVs in 2–4 hours.
  • Does a PHEV need public DC fast charging? Most PHEVs cannot use DC fast chargers (Level 3). They are designed for slower, daily charging, which is cheaper and healthier for the battery.
  • Can I install a charger at home? While not strictly required, a Level 2 charger enhances the experience. Costs for installation range from $500 to over $1,200, depending on home electrical upgrades. 

3. Costs & Incentives

  • Are PHEVs more expensive than traditional cars? Yes, PHEVs generally have a higher upfront cost due to the dual powertrain (battery + engine).
  • What incentives are available? Check for federal, state, or local tax credits or rebates for purchasing a PHEV, which can help offset the higher purchase price.
  • Are there insurance perks? Some insurers offer discounts for driving electric vehicles (including PHEVs), recognizing their efficiency and technology. 

4. Maintenance & Reliability

  • How does maintenance differ? PHEVs typically need less maintenance than traditional cars (e.g., less brake wear due to regenerative braking). However, they still require engine maintenance (oil changes, etc.), although often less frequently.
  • How long does the battery last? Most manufacturers offer 8-year/100,000-mile warranties on high-voltage batteries, giving significant peace of mind. 

5. Potential Drawbacks

  • Reduced Cargo Space: The battery pack can occupy space, reducing trunk or cabin space in some models.
  • Winter Performance: Cold weather can reduce the electric-only range significantly.
  • Complex Technology: With both a gasoline engine and electric motor, there are more components that could potentially need repair over the long term. 

Consider When Buy a PHEV

  • Daily Drive: Its more economical whileshort daily commute, urban drive (<50km).
  • Charging:    You can plug in at home/work, not from charging stations.
  • Budget:        You can afford a higher upfront cost for lower running costs.
  • Climate:      You live in a very cold climate and fear losing EV range.

Why PHEV are Preferred in Pakistan

Plug-in Hybrid Electric Vehicles (PHEVs) are preferred in Pakistan because they offer the best of both worlds: high fuel efficiency for city commuting (often via home solar power) and the reliability of a gasoline engine for long-distance travel, effectively eliminating range anxiety. They are seen as a practical, immediate alternative to full EVs, bypassing the need for a mature, widespread charging infrastructure. 

Reasons for PHEV Popularity in Pakistan

  1. No Range Anxiety: REEVs provide the benefit of fully electric driving for urban daily commutes (80–100 km) while retaining a petrol engine for backup, which removes the fear of being stranded without a charger.
  2. Significant Fuel Savings & Cost Efficiency: With volatile petrol prices, PHEVs allow for lower running costs, enabling daily city driving primarily on electricity.
  1. No Range Anxiety: Unlike full Electric Vehicles (EVs), PHEVs can switch to petrol, making them suitable for Pakistan’s long-distance travel needs.
  2. Infrastructure Flexibility: Due to limited fast-charging infrastructure and power grid constraints, PHEVs can be charged at home via standard sockets.
  3. Lower Initial Cost vs. Premium EVs: They offer modern technology at a price point often more competitive than long-range, high-end electric vehicles.
  4. Rising Environmental Concern & Modern Technology: Increased awareness regarding environmental impact drives adoption, while consumers benefit from advanced features.

PHEVs Serve As

  1. A transitional step toward electrification,
  2. Offering a “right now” solution to high fuel costs and limited charging infrastructure,
  3. Particularly urban, middle-class drivers. 

World’s Status and Trend of PHEV

The global Plug-in Hybrid Electric Vehicle (PHEV) market is experiencing rapid expansion, valued at roughly USD 110 billion in 2024 and projected to grow significantly due to tightening emission regulations, improved battery technology (average 70–80 km range), and strong demand in China, which leads with over 70% of global market share. 

Status and Key Trends:

  • Market Growth & Leadership: While PHEV growth slowed slightly to 11.1% in 2025 compared to 2024, China remains the dominant market, followed by Europe and the US.
  • Extended Driving Range: PHEVs are becoming more efficient, with average electric-only driving range rising from 50 km in 2021 to over 70–80 km by 2024.
  • High-Performance Focus: Manufacturers are increasingly launching performance-oriented PHEVs (e.g., BMW XM, Mercedes-AMG GT 63 S E Performance), with over 75 such variants introduced between 2022 and 2024.
  • Fleet Electrification: Corporate and commercial adoption is rising, with over 15,000 light commercial PHEVs added in North America and Europe in 2023.
  • Technological Shift: Next-generation models are focusing on better thermal-efficient engines combined with high-density batteries to extend range and improve sustainability.

Future Outlook

  • Regulatory Focus: Although considered a bridge technology, tighter emissions standards (e.g., in Europe) are forcing real-world emission improvements, though real-world emissions may still be 31% higher than WLTP (Worldwide Harmonized Light Vehicles Test Procedure) test averages by 2030.
  • Long-Term Relevance: Despite growth, some, like Polestar, argue that the improving capabilities of battery electric vehicles (BEVs) may make PHEVs less relevant in the long term. 

Key Players and Markets:

  • China: Leads the global PHEV technology ecosystem, driving both sales and manufacturing capacity.
  • Germany & UK: Key European markets showing strong growth in PHEV adoption, with the UK witnessing over 34% growth in certain periods.
  • Industry Dynamics: Companies like BYD are dominating the market with advanced, cost-effective hybrid technology.

Next article will continue to EV, full electric vehicle in-detail and search the answer that which car is ultimately better than others. Stay connect with Automark and say with us “Grow Automotive than Grow Pakistan”.

This exclusive article has been published in Automark International Magazine’s May-2026 printed edition. Written by Mumtaz Hussain

How Geely Turned Efficiency into a Global Statement

Introduction: A New Chapter for Geely Automobile

Dear Readers in the fast-changing world of automobiles, few companies have moved as quickly and boldly as Geely Automobile. Over the past decade, Geely has transformed itself from a domestic Chinese brand into a serious global competitor. Its focus on innovation, electrification, and efficiency has started to pay off in a big way.

One of its most talked-about recent achievements is an ultra-efficient fuel consumption figure of 2.2 liters per 100 kilometers, reportedly gaining recognition in the Guinness World Records. At the same time, Geely’s electric vehicles—especially the Geely EX2 and Geely EX5—are making strong waves in global markets.

This article explores what this achievement means, how it impacts Geely’s brand image, and how the market is responding to its latest EV models.

The 2.2L/100km Milestone: Why It Matters

Fuel efficiency has always been a key battleground in the automotive industry. A figure of 2.2L/100km is extremely impressive, especially for a production vehicle or hybrid system.

To understand it simply:

  • Lower fuel consumption = less money spent on fuel
  • Lower emissions = better for the environment
  • Higher efficiency = stronger engineering capability

By achieving this milestone and getting recognized by Guinness World Records, Geely has sent a clear message: it can compete with the best in the world in terms of efficiency.

This is not just a technical win—it’s a branding victory.

Technology Behind the Achievement

While detailed technical data may vary depending on the model and testing conditions, such efficiency is usually achieved through:

  • Advanced hybrid systems
  • Lightweight vehicle design
  • Aerodynamic improvements
  • Smart energy management software

Geely has been investing heavily in hybrid and electric platforms, including its Galaxy and SEA (Sustainable Experience Architecture) platforms. These technologies allow the company to optimize energy use in ways that were not possible a decade ago.

This record is likely the result of years of research, development, and global collaboration.

Impact on Geely’s Global Image

Recognition from Guinness World Records carries global credibility. It is not just marketing—it is third-party validation.

For Geely, this achievement helps in three major ways:

1. Trust Building
Consumers outside China are often cautious about new brands. A world record builds trust quickly.

2. Competitive Positioning
Geely now stands alongside major global players in efficiency and innovation.

3. EV Transition Support
Even though the record relates to fuel efficiency, it supports Geely’s larger shift toward electric mobility by showing strong engineering capability.

Rise of Geely’s Electric Vehicles

While the efficiency record grabs headlines, Geely’s real growth engine lies in electric vehicles.

Two key models leading this charge are:

  • Geely EX2
  • Geely EX5

These vehicles are designed for different segments but share a common goal: making EVs more accessible and practical.

Geely EX2: Affordable EV for the Mass Market

The Geely EX2 is a compact electric car aimed at urban users.

Key highlights:

  • Compact size for city driving
  • Affordable pricing strategy
  • Practical battery range for daily use
  • Simple and user-friendly design

What makes the EX2 special is its mass appeal. In fact, it has been linked to one of the best-selling car platforms in China, showing its strong domestic success.

Market Response to EX2

The response to the EX2 has been very positive, especially in emerging markets:

  • Strong demand in countries like Brazil, Mexico, and Southeast Asia
  • Positioned as an entry-level EV alternative to brands like BYD
  • Attracts first-time EV buyers

The EX2 is not trying to be luxurious—it is trying to be accessible, and that strategy is working.

Geely EX5: The Global SUV Contender

The Geely EX5 represents Geely’s ambition to compete in the global EV SUV segment.

Key features include:

  • Larger battery options and longer driving range
  • Advanced safety and driver-assistance systems
  • Modern design and premium feel
  • Competitive pricing

The EX5 has already achieved impressive production milestones. Geely produced over 100,000 units in less than six months after launch in China.

Market Response to EX5

The EX5 has received strong global attention:

  • Rapid expansion into Europe, Australia, and Southeast Asia
  • Competes with models like Tesla Model Y and BYD Atto 3
  • Positive response due to value-for-money positioning

In some markets, Geely even adjusted pricing to stay competitive, showing flexibility and aggressive strategy.

Why Consumers Are Responding Positively

There are several reasons behind the growing popularity of Geely’s EV lineup:

1. Price Advantage
Geely offers competitive pricing compared to Western brands.

2. Technology Integration
Modern infotainment, safety features, and battery tech make their cars attractive.

3. Global Expansion Strategy
Geely is not limiting itself to China—it is actively entering new markets.

4. EV Demand Growth
Global EV adoption is rising rapidly, creating opportunities for brands like Geely.

Challenges Geely Still Faces

Despite its success, Geely still has hurdles to overcome:

  • Brand perception in Western markets
  • Competition from established players like Tesla and Toyota
  • Infrastructure challenges in emerging EV markets
  • Maintaining quality across global production

However, achievements like the 2.2L/100km record help address some of these concerns by showcasing technical capability.

Strategic Position: Hybrid + EV Approach

One interesting aspect of Geely’s strategy is its balanced approach:

  • Improving fuel efficiency (as seen in the record)
  • Expanding fully electric vehicles (EX2, EX5)

This dual strategy allows Geely to:

  • Serve markets where EV infrastructure is still developing
  • Transition smoothly into a fully electric future

It’s a practical approach compared to companies that are going all-in on EVs too quickly.

The Bigger Picture: What This Means for the Industry

Geely’s achievements reflect larger trends in the automotive world:

  • Efficiency is still important, even in the EV era
  • Affordable EVs are key to mass adoption
  • Chinese automakers are becoming global leaders

The success of the EX2 and EX5 shows that innovation is no longer limited to traditional Western or Japanese brands.

Conclusion: A Strong Signal for the Future

Geely’s recognition by Guinness World Records for achieving 2.2L/100km is more than just a number—it’s a symbol of progress.

At the same time, the strong market response to the Geely EX2 and Geely EX5 proves that consumers are ready to embrace Geely’s vision.

The company is no longer just catching up—it is starting to lead in certain areas.

If Geely continues on this path, combining efficiency, affordability, and innovation, it could become one of the most influential automotive brands in the world.

Final Thought:
Geely’s journey shows that the future of mobility is not just electric—it is efficient, accessible, and global

This exclusive article has been published in Automark International Magazine’s May-2026 printed edition. Written by @aqeel bashir

Chery Master Pakistan Begins Tiggo 9 PHEV Deliveries as Promised

@CheryMasterPakistan begins Tiggo 9 PHEV deliveries as promised, following a record-breaking speed to market with Pakistan’s fastest back-to-back production line-off of Tiggo 8 PHEV and Tiggo 9 PHEV completed within just 5 days, alongside ahead-of-commitment Tiggo 8 PHEV deliveries. Following its recent local CKD line-off, this accelerated rollout sets a completely new benchmark for speed, operational excellence and advanced mobility in Pakistan’s automotive landscape, further reinforcing strong customer trust and growing consumer confidence nationwide.

Customers across Pakistan are now receiving their vehicles, marking the beginning of a new era for premium plug-in hybrid mobility in the country. Powered by Chery Super Hybrid technology, the Tiggo 9 PHEV delivers up to 170 km pure electric range and an impressive 1,400 km total driving range, alongside 610 horsepower, AWD capability, intelligent safety systems and flagship luxury, redefining premium mobility in Pakistan through Chery’s world-leading plug-in hybrid technology.

Backed by Master Group’s over 60 years of industrial and automotive legacy and Chery’s global leadership across more than 130 countries with over 19 million users worldwide, the partnership continues to bring globally benchmark technologies and engineering standards to Pakistan at an unprecedented pace. Through consistent execution, manufacturing excellence and early delivery momentum, Chery and Master Group continue to strengthen customer confidence while building a strong long-term foundation for the future of advanced mobility in Pakistan.

#CheryMasterPakistan #MasterGroup #CHERY #Tiggo9PHEV #CherySuperHybrid #CSH #ForFamily #PHEV #PremiumSUV @CheryMasterPakistan #Automark

Chery Real-World Safety Validation – Proven Under Extreme Conditions

During the 2026 Chery Global Conference, the TIGGO 9 underwent a public three-vehicle composite crash validation designed to replicate high-risk traffic scenarios. Unlike conventional tests, it simulated simultaneous front and rear impacts, with a 50 km/h frontal collision and a 40 km/h rear impact, placing significantly higher stress on the vehicle’s structure and safety systems.

The results demonstrated strong structural integrity, with the passenger compartment remaining stable and critical safety systems performing as intended, including coordinated airbag deployment, effective restraint systems, and full post-collision functionality. This reflects Chery’s shift toward scenario-based safety validation, where vehicles are tested for real conditions, not just standards.

For Chery Master Pakistan, this validation reinforces the foundation on which the brand is being built locally, bringing globally proven safety, advanced engine

5,000 Units Milestone by Nishat Group with Rapid local assembling of Omoda & Jaecoo Vehicles in Pakistan

Nishat Group has marked a major milestone with the successful “5,000 Units Line Off Ceremony” for its premium automotive venture, Omoda & Jaecoo in Pakistan.

Held at the company’s state-of-the-art manufacturing facility near Faisalabad, the ceremony signifies a strong vote of confidence from the local market and highlights the brand’s rapid growth trajectory since its introduction.

Globally recognized as the fastest growing automotive brand in the world, Omoda & Jaecoo has achieved close to 1 million sales in just 3 years, setting new benchmarks for speed, scale, and consumer adoption across international markets. This global momentum is now strongly reflected in Pakistan’s market performance.

The milestone includes the local production of the Jaecoo J5 SHS HEV and the Jaecoo J7 SHS PHEV, both of which have achieved record sales and booking numbers across the country. The strong market response reflects growing consumer trust in the brand’s innovation, performance, and premium offering.

This achievement underscores Nishat Group’s commitment to operational excellence, advanced manufacturing, and the development of Pakistan’s automotive sector. It also reinforces Omoda & Jaecoo’s strong positioning in the premium segment, supported by global standards and localized production capabilities.

The 5,000 units production mark stands as a testament not only to the brand’s successful market entry but also to its alignment with a globally proven success story, as one of the fastest growing automotive brands worldwide with an expanding footprint in Pakistan’s evolving mobility landscape.

PHEVs Lead Early Shift to Electrified Mobility as Chery Master Pakistan Crosses 2,000 Bookings!

Plug-in hybrid electric vehicles (PHEVs) are emerging as the preferred entry point for electrified mobility in Pakistan and other emerging markets, as infrastructure and cost constraints slow the adoption of fully electric vehicles (EVs), according to industry data and recent market activity.

The trend comes amid a broader global shift led by China, which has overtaken Japan and Germany to become the world’s largest car exporter, driven largely by new energy vehicles, including EVs and hybrid variants.

In Pakistan, early indicators suggest consumer demand is tilting toward PHEVs, with Chery Master Pakistan reporting over 2,000 bookings for its plug-in hybrid SUV lineup within a short period of market entry, company official said.

The bookings span the company’s Tiggo PHEV range — including the Tiggo 7, Tiggo 8 and Tiggo 9 — reflecting strong initial traction in multiple segments, from urban commuters to family and premium SUV buyers, he added.

Auto industry analysts say the shift is being driven by fuel economics and usability considerations rather than upfront vehicle pricing alone. With petrol prices remaining elevated, a conventional vehicle averaging around 10 kilometres per litre results in significantly higher per-kilometre costs compared to hybrid and plug-in hybrid alternatives, particularly in city driving conditions.

At the same time, structural constraints continue to limit large-scale EV adoption. Charging infrastructure remains limited, while grid reliability and range concerns are influencing purchasing decisions, particularly outside major urban centres.

This has positioned PHEVs as a transitional solution, allowing users to operate on electric power for daily commutes while retaining a conventional engine for longer travel — a combination seen as better suited to current market conditions.

Industry stakeholders note that China’s export strategy is increasingly aligned with this reality, focusing on scalable hybrid technologies that can be deployed across markets with varying levels of infrastructure readiness.

Recent activity in Pakistan’s SUV segment supports this view, with newly introduced PHEV models generating strong consumer interest and early order volumes.

Market observers say the development points to a phased transition toward electrification in Pakistan, where plug-in hybrids are expected to play a leading role in the near to medium term.

They add that consumer behaviour — shaped by running costs, fuel prices, and practicality – is likely to remain a key driver of adoption trends, alongside evolving policy measures and infrastructure investments.

Why PHEVs — Not EVs — Are Winning the First Round of Electrification in Emerging Markets

As global momentum around electric vehicles (EVs) accelerates, a different reality is taking shape across emerging markets, where plug-in hybrid electric vehicles (PHEVs) are emerging as the more practical and immediate solution — a trend now visible in Pakistan’s evolving auto landscape.

The shift comes as China overtakes Japan and Germany to become the world’s largest car exporter, driven largely by its growing dominance in new energy vehicles, including EVs and hybrids. While developed markets continue to push toward full electrification, infrastructure and cost realities in countries like Pakistan are steering consumers toward alternatives that offer both efficiency and flexibility.

Industry data indicates that electrified vehicles now form a significant and rising share of China’s exports. However, in markets with limited charging infrastructure and inconsistent grid reliability, PHEVs are increasingly being positioned as a transitional technology — bridging the gap between conventional engines and full electric mobility.

Pakistan presents a clear case of this transition. With fuel prices remaining elevated and volatile, consumers are increasingly making decisions based on running costs rather than upfront pricing alone. A conventional petrol vehicle averaging around 10 km per litre translates into significantly higher per-kilometer costs compared to hybrid and plug-in hybrid options, particularly in urban driving cycles.

At the same time, the structural constraints around EV adoption remain evident. Charging infrastructure is still at an early stage, while concerns around range and usability continue to influence buyer behavior beyond major urban centers.

This has created a natural market for PHEVs — and early data suggests the shift is already underway.

Recent market activity indicates a strong consumer response to plug-in hybrid offerings, particularly in the SUV segment. Industry sources point to robust initial demand for newly introduced PHEV models, reflecting a growing acceptance of electrified drivetrains that do not compromise on convenience.

Chery’s entry into Pakistan has emerged as one of the clearest indicators of this shift.

The company’s Tiggo PHEV lineup — spanning the Tiggo 7, Tiggo 8, and the flagship Tiggo 9 — has received a strong market response, with early bookings and customer interest exceeding initial expectations, according to industry participants.

The range targets multiple segments, from urban consumers seeking efficiency to families and premium buyers looking for a combination of performance, technology, and fuel savings.

Market observers note that the appeal of these vehicles lies not only in reduced fuel consumption, but also in their ability to operate in electric mode for daily use while retaining the flexibility of conventional fuel for longer distances — a key requirement in Pakistan’s current environment.

Globally, PHEVs are increasingly being viewed as a bridge technology, particularly in regions where EV ecosystems are still developing. China’s export strategy appears to be aligned with this reality, focusing on scalable hybrid solutions that can be adapted across diverse markets.

For Pakistan, this suggests a more phased transition toward electrification.

Rather than a direct shift to fully electric vehicles, the country’s automotive evolution is likely to be driven by plug-in hybrids in the near to medium term, enabling gradual adoption while addressing immediate economic and infrastructure constraints.

As this transition unfolds, early market signals indicate that consumer behavior — shaped by fuel economics and practicality — may ultimately play a more decisive role than policy alone in determining the future of mobility in Pakistan.

  • PRESS RELEASE

Honda to Launch Super-ONE EV in Japan This May

Japanese automaker Honda Motor has announced that it is scheduled to begin sales of its Super-One small battery electric vehicle (BEV) in its home market in late May 2026, as the company continues to expand its range of zero-emission models. Honda confirmed that it will begin taking pre-orders for the model at Honda dealers nationwide from mid-April, ahead of the official launch.

Honda said the Super-One is an A-segment compact EV “designed to transform everyday mobility into an exciting and uplifting experience by adopting a variety of features that make the in-vehicle experience more enjoyable for customers.”

The automaker said the Super-One offers a “sporty, yet stable and dynamic driving experience by leveraging the lightweight platform advanced for N Series models and its wide stance with a widened tread.”

The Super-One features a new ‘e-Booster’ system developed exclusively for this model, which “increases power output (from 47 kW to 70 kW) to enable the power unit to fully unleash its performance potential, while also synchronizing the simulated 7-speed transmission and the Active Sound Control system to generate a powerful engine sound and a sharp gearshift feel, as if driving an engine-powered vehicle with a traditional multi-gear transmission.”

The Super-One has a cruising range of 274 km, with the company choosing to limit its driving range in order to reduce battery weight and maximise performance. The total vehicle weight is 1,090 kg.

“Honda to launch the Super-One in Japan in May” was originally created and published by Just Auto, a GlobalData owned brand.

Blueprint for a Local EV Industry: PCMIC and the Road to Parts Localisation

Muhammad Yousuf Shaikh, An Auto Industry Consultant, Motorcycle Industry Expert, Motorcycle Designer, China Sourcing Expert, Serial Entrepreneur, and the Founder & Chairman of Pakistan China Motorcycle Industry Council (PCMIC), offers his analysis of the motorcycle trade & industry trends from Pakistan & China.  The Chairman of PCMIC, working with the motorcycle trade & industry for over two decades, Yousuf believes that new energy EV projects could help the motorcycle industry to design and produce new energy, new design, new tech & large displacement motorcycles in Pakistan. For further details and for assistance, please email at [email protected]

The first two articles in this series traced the global arc of the electric vehicle—from its 19th-century origins to the Chinese factories now powering Pakistan’s streets. We then examined the challenges and opportunities that come with this influx. Now, we arrive at the most critical question: How does Pakistan move from being a mere importer to a true manufacturer of electric two-wheelers?

The answer lies in a word that industry insiders are increasingly focused on: localization. And at the heart of this push is a structured, phased plan being developed by the Engineering Development Board (EDB) in collaboration with key industry stakeholders—chief among them, the Pakistan China Motorcycle Industry Council (PCMIC).

Who is PCMIC? The Bridge Between Nations

To understand the localization drive, one must first understand the organization helping to architect it. The Pakistan-China Motorcycle Industry Council (PCMIC) is a niche, industry-focused body dedicated to fostering bilateral trade, investment, and technology transfer between Pakistan and China in the motorcycle sector.

Founded in October 2011 by Muhammad Yousuf Shaikh (Founder and Chairman), PCMIC did not emerge from a vacuum. It built upon pioneering work dating back to 2002, when Shaikh first began introducing economical, high-quality motorcycles from top Chinese manufacturers into the Pakistani market—including models in the 70cc and 125cc segments that helped popularize Chinese imports.

With over 35 years of experience in the motorcycle industry as of 2026, Shaikh established PCMIC as a structured platform to formalize advocacy for policy reforms, joint ventures, and bilateral opportunities. The council’s mission extends across the entire spectrum: gasoline motorcycles, electric vehicles (EVs), parts sourcing, manufacturing localization, SME support, and export promotion.

Today, PCMIC serves as the essential bridge for Chinese investment under the CPEC framework, facilitating everything from policy dialogue to direct sourcing and consulting. Its Lahore-based operations (including PCMIC House) and active engagement via platforms like Facebook keep stakeholders connected to the latest developments in parts sales, events, and trade trends.

The Localization Blueprint: EDB’s Phased Approach

Now, PCMIC is channeling its bilateral expertise into one of the most significant policy initiatives in recent years: the government’s upcoming subsidy scheme for electric motorcycles and scooters, and the accompanying plan for parts localization.

As detailed in a recent report by Automark.pk, the Engineering Development Board (EDB) has prepared a comprehensive proposal for the standardization of key EV components. This is not just about encouraging local assembly; it’s about creating a systematic, phased roadmap that ensures quality, safety, and genuine technology transfer.

The core of the proposal focuses on standardizing three critical components that form the heart of any electric two-wheeler:

· Battery (Traction Battery): Standardization here is crucial for safety, performance, and interoperability—especially if battery-swapping networks are to become a reality.

· Electric Motor: Defining standards for motors ensures efficiency and reliability, preventing a flood of subpar, mismatched units that could harm consumer trust.

· Motor Controller: Often called the brain of the EV, the controller’s standardization is key to vehicle performance and diagnostics.

Why Localization Matters for Pakistan

For too long, Pakistan has relied on completely built-up (CBU) imports, which limits technology transfer and keeps value addition overseas. Localization flips this model. It creates jobs, builds technical expertise, reduces dependence on foreign currency for finished goods, and ultimately lowers costs for consumers.

The EDB’s phased approach recognizes that this transformation cannot happen overnight. It requires careful planning, investment, and collaboration between Chinese technology partners and Pakistani manufacturers.

The Phased Localization Timeline 

Perhaps the most important aspect of the EDB’s plan is its gradual, realistic timeline for achieving indigenization. This phased approach allows the industry to build capacity step by step, avoiding the pitfalls of rushed, low-quality local production.

According to the proposals, the localization roadmap is structured as follows:  

Phase 1 (Years 1-2): CBU Imports & Basic Assembly

In the initial stage, complete built-up (CBU) units from China will continue to enter the market to build consumer demand. Simultaneously, assemblers will begin bringing in completely knocked-down (CKD) kits for basic assembly, laying the groundwork for local skills development.

Phase 2 (Years 3-5): Component Localization

This is the critical transition phase. Under EDB’s oversight, assemblers will be required to begin localizing specific parts. The focus will be on high-impact, locally manufacturable components such as:

  Frames and chassis

· Body panels and plastic parts

· Wiring harnesses   

· Suspension components

· Basic electronic assemblies 

Phase 3 (Years 5-7): Deep Localization

In the final phase, the goal is to achieve significant local value addition, including the assembly and eventual manufacturing of batteries, motors, and controllers within Pakistan, subject to achieving necessary quality standards and economies of scale.

PCMIC’s Role: Ensuring a Smooth Transition

As the EDB moves forward with these plans, PCMIC is actively working to ensure the transition benefits all stakeholders—from Chinese partners to Pakistani SMEs.

“The policy framework must encourage not just assembly, but deep localization of parts, especially batteries and motors,” emphasizes Muhammad Yousuf Shaikh. “This will ensure quality control, easier maintenance, and true technology transfer. We are inviting Chinese investors to establish R&D facilities and manufacturing units in Pakistan—proposed locations like Sunder Industrial Estate in Lahore are ideal for this.”

The council is also advocating for SME-friendly policies within this framework:

· Low tariffs on raw materials

· Incentives for joint ventures

· Support for training centers

· Export incentives once local production achieves scale

The goal is not just to serve Pakistan’s domestic market of over 2.5 million annual motorcycle sales but to eventually position Pakistan as a regional hub for EV manufacturing.

The Economic Case for Local Manufacturing 

Beyond the technical benefits, localization makes strong economic sense. Every component manufactured locally reduces the import bill, creates employment, and builds industrial capacity. The battery alone—which constitutes nearly one-third of an EV’s cost—represents a massive opportunity for local value addition if assembly and eventually cell manufacturing can be established.

Furthermore, a localized EV industry would support the growth of ancillary sectors: raw material suppliers, tooling and mold makers, logistics providers, and specialized service centers. This multiplier effect can transform Pakistan’s industrial landscape.

The Road Ahead: Standards as the Foundation

For Pakistani consumers, this localization push will eventually mean more affordable, durable, and serviceable electric vehicles. For entrepreneurs and technicians, it means new jobs in parts manufacturing, battery assembly, and specialized EV repair. For the nation, it means reduced import dependency and a cleaner transport future.

The EDB’s standardization and localization plan, supported by industry bodies like PCMIC, provides the blueprint. The challenge now is execution: ensuring that the phased timeline is followed, that quality standards are enforced, and that the partnership between Chinese technology and Pakistani enterprise reaches its full potential.

PCMIC invites Chinese manufacturers and local entrepreneurs to explore joint ventures under this phased localization framework. With Pakistan’s young workforce, strategic location under CPEC, and growing domestic market, the time to invest is now.

In Conclusion

The ride toward a localized EV industry has officially begun. With the right policies and partnerships, Pakistan is poised to move from the passenger seat to the driver’s seat of its own electric future.

This is the third article in a monthly series by Muhammad Yousuf Shaikh tracking Pakistan’s electric vehicle transformation. For industry consultation, joint ventures, or to share your insights, contact the Pakistan China Motorcycle Industry Council at [email protected] or visit PCMIC House in Lahore for more information.

By Muhammad Yousuf Sheikh, published in Automark’s printed edition of April-2026

Chery Master Pakistan Launches Tiggo 7 PHEV as a Solution to Pakistan’s Fuel Crisis

Chery Tiggo 7 PHEV arrives at a defining moment for Pakistan’s mobility landscape. As fuel costs continue to rise and everyday mobility becomes increasingly expensive, it introduces a smarter and more efficient way to move, one that reduces fuel dependence without compromising performance, comfort, or freedom. This dual capability is not just relevant, it is timely.

At a time when both consumers and the country are navigating rising fuel costs, Tiggo 7 PHEV presents a clear and immediate solution. Delivering fuel savings of over 70%, it significantly lowers running costs while contributing to reduced fuel imports. For most daily use, the vehicle can operate in pure electric mode, enabling everyday driving without consuming fuel, while delivering a smoother, quieter, and more cost-efficient experience. It is no longer an alternative, but the most practical and immediate path forward.

This launch reflects Chery Master Pakistan’s structured approach to building the PHEV category, from introducing plug-in hybrid capability with Tiggo 8, Pakistan’s only 7-seater plug-in hybrid D-SUV, to establishing the premium PHEV E-SUV segment with Tiggo 9. With Tiggo 7 PHEV, this technology now scales further, expanding access while contributing to Pakistan’s largest CKD PHEV lineup with local assembly from day one. Since entering the market, Chery Master Pakistan has moved rapidly from entry to disruption, with Tiggo 8 PHEV already reaching customers ahead of promised timelines, challenging conventional industry norms. This reflects a deliberate and accelerated build-up of Pakistan’s PHEV ecosystem.

Accelerating Pakistan’s transition to plug-in hybrid technology, Tiggo 7 PHEV enters a segment still dominated by conventional petrol and hybrid SUVs, where plug-in hybrid options remain limited, positioning itself as a technologically advanced and cost-efficient alternative.

Globally, Chery is the best-selling Chinese SUV brand of 2025, with Tiggo 7 among its leading models. Tiggo 7 is  the best-selling Chinese SUVs for four consecutive years and is the most exported model in the lineup, now entering Pakistan as a globally proven product with over one million users worldwide.

Built on Chery’s 5th Generation Super Hybrid (CSH) architecture, the world’s best plug-in hybrid technology, engineered as a purpose-built platform, Tiggo 7 PHEV combines a 1.5 TGDI engine, an 18.3 kWh battery, and a dedicated hybrid transmission to deliver 255 kW of power, 342 horsepower, and 525 Nm of torque, accelerating from 0 to 100 km/h in 8.4 seconds, balancing efficiency with performance.

For everyday driving, it offers 90+ kilometres of pure electric range, allowing most daily commutes to be completed without using fuel. For longer journeys, a combined range of 1,200+ kilometres ensures uninterrupted travel without planning constraints. Combined with lower fuel and maintenance costs, it stands among the most cost-efficient SUVs in its category.

Inside, the vehicle offers a refined and intuitive experience, with a 24.6-inch dual curved display powered by the Snapdragon 8155 chipset, an 8-speaker Sony audio system, ambient lighting, and a panoramic sunroof. Heated and ventilated front seats, driver memory function, and dual-zone climate control with N95 filtration ensure consistent comfort.

Safety is positioned at the highest level in its segment, with 8 airbags and Level 2 Advanced Driver Assistance Systems (ADAS), making it one of the safest SUVs in its category. This is further reinforced by a 5-star safety rating, strong NCAP performance, and recognition as a No.1 ranking brand in J.D. Power studies, reflecting Chery’s commitment to safety and quality.

Further extending its practicality, Vehicle-to-Load (V2L) capability of 3.3 kW allows the vehicle to power external devices.

Chery’s global strength underpins this offering. As China’s number one automotive exporter for 23 consecutive years, with a presence in over 120 countries and more than 19 million users worldwide, the brand brings proven scale and engineering credibility. In Pakistan, Chery is backed by Master Auto Engineering, part of the Master Group with over 60 years of industrial expertise, ranked 4th largest automotive groups in Pakistan.

“This is not about introducing another product into the market. It is about responding to a real and immediate shift in how Pakistan needs to move. With Tiggo 7 PHEV, we are bringing advanced hybrid technology at exactly the right time, making it practical, accessible, and aligned with both consumer realities and national priorities. This is where the transition moves from early adoption to scale, and where hybrid becomes a natural choice for everyday driving in Pakistan,” said the CEO of Master Auto Engineering, Mr. Samir Malik.

Positioned as a premium 5-seater C-SUV, Chery Tiggo 7 PHEV is now available in Pakistan at an introductory ex-factory price of PKR 9,499,000, with a booking amount of PKR 1,500,000. This is a limited-time price. With demand building and production already underway, Chery Master Pakistan aims to fulfill most customer orders within June 2026, ahead of any potential policy changes. Test drives are available nationwide.

With Tiggo 7 PHEV, Chery Master Pakistan continues to accelerate the country’s shift toward a more efficient, better built quality and sustainable mobility future.