Automark

Pakistan’s automotive sector is set for a potential major expansion as Japan advances plans for a large-scale auto investment initiative expected to generate more than 100,000 direct and indirect jobs while significantly boosting local manufacturing and supplier development.

According to industry sources, the proposed framework places strong emphasis on increasing localisation of automotive components to as much as 60 percent — a move that could transform Pakistan’s domestic auto parts industry and strengthen the country’s manufacturing base. The plan is also expected to expand Japan’s industrial footprint across vehicle production, engineering, logistics, and vendor development.

Major Boost for Local Suppliers

The localisation push is being viewed as one of the most impactful elements of the initiative. By encouraging domestic production of parts and components, the plan is expected to create new opportunities for local manufacturers, engineering companies, and small-to-medium enterprises involved in the automotive supply chain.

Industry stakeholders believe the move could reduce reliance on imported components while helping Pakistani suppliers integrate into global automotive production networks through technology partnerships and quality upgrades.

Focus on Modern Manufacturing Standards

As part of the expansion, both sides are reportedly exploring the implementation of globally recognized Japanese manufacturing methodologies such as Kaizen and 5S workplace systems, aimed at improving efficiency, safety, and operational discipline across production facilities.

The introduction of these systems is expected to modernize Pakistan’s automotive manufacturing environment, promote continuous improvement, and raise overall product quality to international standards.

Green and Hybrid Technology Alignment

The initiative is also aligned with global automotive trends, with a focus on environmentally sustainable mobility solutions, including hybrid and green vehicle technologies. Industry analysts note that incorporating such technologies could help Pakistan keep pace with evolving global markets while improving fuel efficiency and environmental performance.

Experts believe that early adoption of hybrid platforms may serve as a transitional step toward broader electrification strategies in the future, positioning Pakistan’s industry within the global shift toward cleaner mobility solutions.

Economic Impact and Workforce Development

The projected employment generation — estimated at more than 100,000 jobs — is expected to extend beyond direct manufacturing roles to include opportunities in logistics, training, engineering services, vendor networks, and technology integration.

In addition, workforce training and knowledge transfer programs are anticipated to play a key role in preparing Pakistan’s young labor force for advanced manufacturing environments, particularly in automation, quality management, and sustainable production practices.

Policy Stability Remains Key

While the announcement has generated optimism within the automotive sector, industry observers emphasize that long-term policy stability, consistent industrial regulations, and infrastructure readiness will be essential to ensure successful implementation of the mega investment.

Analysts note that predictable taxation frameworks, energy reliability, and government-industry collaboration will be critical factors in attracting sustained foreign investment and ensuring the long-term viability of new manufacturing operations.

Industry Awaits Formal Announcements

Although detailed timelines and company-specific announcements are yet to be formally disclosed, the potential scale of the investment is already being viewed as one of the most significant developments in Pakistan’s automotive landscape in recent years.

If realized, the initiative could mark a major step toward transforming Pakistan into a more competitive regional automotive manufacturing hub — driven by localisation, advanced production systems, and alignment with global green mobility trends.

Dear Readers Pakistan’s auto market is changing fast. High fuel prices, rising pollution, traffic congestion, and growing awareness about climate change are pushing buyers to look beyond traditional petrol and diesel cars. This is where NEVs (New Energy Vehicles) come in.

NEVs include electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs), and in some cases hybrid vehicles (HEVs). These vehicles use electricity fully or partially instead of relying only on fuel.

But buying an NEV is not just about following a trend. It is a long-term decision involving money, convenience, maintenance, and daily usability—especially in a country like Pakistan where infrastructure, electricity supply, and road conditions are unique.

The main USPs (Unique Selling Points) of any NEV that every Pakistani buyer should consider before purchasing.

1. Total Cost of Ownership (Not Just the Price Tag)

Why This USP Matters

Many buyers only look at the showroom price, but the real value of an NEV comes from its total cost over time.

Key Points to Consider

• Lower-running cost: 
  Electricity is cheaper than petrol or diesel per kilometer.
• Less-maintenance:
  EVs have fewer moving parts—no engine oil, no spark plugs, no timing belt.
• Long-term savings:
  Over 5–10 years, NEVs often cost less to own than fuel cars.

Pakistan-Specific Reality

Fuel prices in Pakistan are unpredictable and usually rising. An NEV protects you from fuel price shocks, especially if you charge at home.

USP takeaway:
A good NEV saves money every month, not just on day one.

2. Driving Range That Matches Your Daily Life

What Is Driving Range?

Driving range means how far the vehicle can go on a full charge (or combined fuel + battery for hybrids).

What to Look For

• Daily city use: 200–300 km range is usually enough
• Intercity travel: 350–450 km range gives peace of mind
• Real-world range: Always consider AC usage, traffic, and heat

Pakistani Conditions

• Heavy traffic in cities like Karachi, Lahore, and Islamabad
• High temperatures reduce battery efficiency
• Limited charging stations on highways

USP        takeaway:
The best NEV is one whose range fits your routine, not just the brochure.

3. Charging Options and Charging Time

One of the Most Important USPs

Before buying any NEV, ask yourself one question:

“Where will I charge it?”

Types of Charging

1. Home charging (AC slow charging)
   • Overnight charging
   • Cheapest and most convenient
2. Fast charging (DC charging)
   • 30–60 minutes
   • Useful for long trips
3. Portable chargers
   • Helpful in emergencies

Pakistan-Specific Factors

• Load shedding in some areas
• Limited fast-charging network
• Apartment living challenges

What Makes a Strong USP?

• Compatibility with standard home electricity
• Reasonable charging time
• Support for fast chargers

USP        takeaway:
An NEV is only as good as how easily you can charge it.

4. Battery Quality, Warranty, and Safety

The Heart of Any NEV

The battery is the most expensive and important part of an NEV.

What to Check

• Battery type: Lithium-ion or LFP (Lithium Iron Phosphate)
• Warranty: Usually 6–8 years is good
• Thermal management: Important for hot Pakistani weather

Why This Matters in Pakistan

• High temperatures can damage poor-quality batteries
• Battery replacement is expensive
• Imported used EVs may have degraded batteries

USP        takeaway:
A strong battery warranty equals long-term peace of mind.

5. Performance and Drive Comfort

NEVs Drive Differently (In a Good Way)

Key Performance USPs

• Instant torque (quick acceleration)
• Smooth and silent driving
• No gear shifting in pure EVs

Pakistani Driving Reality

• Frequent stop-and-go traffic
• Narrow streets and congested roads
• Long idle times in jams

NEVs perform exceptionally well in city driving compared to fuel cars.

USP        takeaway:
NEVs are built for urban Pakistan.

6. Climate Control and Cabin Efficiency

Small Detail, Big Impact

In Pakistan, air conditioning is not optional—it is essential.

What to Look For

• Efficient AC system
• Minimal range loss when AC is on
• Heat-resistant interior materials

Why This Is a USP

Some low-quality NEVs lose significant range when AC is used heavily.

USP        takeaway:
A good NEV stays cool without killing the battery.

7. After-Sales Support and Local Expertise

A Critical USP Often Ignored

Even the best NEV can become a headache if support is weak.

Must-Have Support Features

• Authorized service centers
• Trained technicians
• Availability of spare parts
• Software updates

Pakistan Market Reality

• Many NEVs are imported
• Limited trained EV mechanics
• Dependence on brand support

USP        takeaway:
Strong after-sales support matters more than brand hype.

8. Resale Value and Market Acceptance

Thinking Ahead Is Smart

NEVs are still new in Pakistan, but resale value is improving fast.

What Helps Resale Value

• Popular brand
• Proven battery health
• Clear service history
• Growing charging infrastructure

Why This Is Important

Cars in Pakistan are often treated as assets, not just transport.

USP        takeaway:
Choose an NEV that others will trust tomorrow.

9. Government Policies and Import Benefits

An External but Important USP

Pakistan offers incentives for NEVs, such as:

• Reduced import duties
• Lower registration costs
• Environmental benefits

These policies may change, but early adopters often benefit the most.

USP        takeaway:
Policy support increases the value of NEVs over time.

10. Environmental and Social Impact

Beyond Personal Benefit

NEVs:

• Reduce air pollution
• Lower noise levels
• Decrease fuel imports

In cities suffering from smog and poor air quality, this matters.

USP        takeaway:
An NEV is not just good for you—it’s good for Pakistan.

Final Checklist: The Ideal NEV for Pakistan

Before buying, make sure your NEV offers:

• ✅ Affordable total cost of ownership
• ✅ Practical driving range
• ✅ Easy home charging
• ✅ Strong battery warranty
• ✅ Heat-resistant performance
• ✅ Reliable after-sales support
• ✅ Acceptable resale value

Conclusion: Buy with Logic, Not Just Emotion

New Energy Vehicles are not the future anymore—they are the present, even in Pakistan. But not every NEV is right for every buyer.

The real USPs of an NEV are not flashy screens or futuristic looks. They are practical benefits that make daily life easier, cheaper, and cleaner.

If Pakistani buyers focus on these core USPs before purchasing, they will not only make a smarter decision for themselves—but also help drive the country toward a more sustainable future.

Smart choice today. Cleaner roads tomorrow

This exclusive article has been published in Automark’s January-2026 printed edition. Written by Aqeel Bashir

As we conclude a year of significant operational milestones and navigate the complexities of a transitioning market, I wish all automotive professionals, stakeholders, and the distinguished members of the Automark community a prosperous and impactful 2026. The coming year represents a pivotal chapter for Pakistan’s automotive landscape. As we align with global shifts toward electric mobility and sustainable manufacturing, our focus remains steadfast on resilience, localization, and operational excellence. In 2026, the promise of the “Symphony of Production” becomes more relevant than ever. We are moving beyond traditional assembly toward a future.

In November 2025, industry elites, partners, and visionaries met in Qingdao, China, for the FORLAND Global Partners Conference 2026. The event was an occasion that was more than just an industry meet-up—a defining moment for the global commercial vehicle industry, shaped by green transformation, intelligent mobility, and an even deeper level of international collaboration. As the sector presently stands at the crossroads of sustainability and technological revolution, the FORLAND message was loud and clear – namely that the future of commercial transport shall not be made in isolation, but built together.

A Global Industry Entering a New Era

The most significant transformation of the commercial vehicle industry in decades is sweeping the world. Low-carbon development, electrification, and smart driving systems have become not a choice but an imperative competence in competition. According to the industrial data provided by China’s automotive authority, the nation’s exports of commercial vehicles have ranked among the highest worldwide for five consecutive years, while new energy commercial vehicles have taken up more than 18% of the world market in 2025. But beyond the figures, a more profound dynamic is at play. Global markets are shifting from trial adoption to large-scale deployment in the area of green commercial vehicles. Competition is no longer price-driven; it increasingly hinges on compliance, the strength of the ecosystem, localized service, and brand trust. In this arena, Chinese manufacturers are speeding up their international strategies, and FORLAND has become one of the most visible leaders of this transition.

From “Made in China” to “Made for the World”

The road taken by FORLAND reflects the development track of China’s commercial vehicle industry. Founded in 1999, the company grew rapidly to become a domestic sales leader before taking its first steps into overseas markets in 2008. What began as product exports gradually evolved into a more comprehensive global presence. After 26 years of development, FORLAND now serves over 6.8 million users worldwide. Its product lineup has evolved from pure fuel to pure electric, hybrid, and hydrogen-powered models, transforming its business growth from scale-oriented to innovation-driven. In 2024, the establishment of FORLAND’s Global Business Division marked another strategic milestone in speeding up its transformation from an exporter into a globally integrated operator. This evolution was summed up at the conference in one simple yet powerful phrase: global success today is not about selling vehicles abroad—it is about building capabilities abroad.

Technology, Brand, and Ecosystem as Growth Engines

FORLAND’s product lineup, which includes a wide variety of vans, mini trucks, light trucks, and construction vehicles serving the needs of modern logistics and operations, is diverse and flexible enough to meet most global strategies. But vehicles alone are just part of the equation. Now, significant investment is put into new energy technology, autonomous driving, intelligent connectivity, and low-altitude logistics. Meanwhile, FORLAND continues to construct a global supply chain, digital marketing network, and localized service system to support sustainable international growth in depth. This ambition is reflected in the company’s long-term roadmap. In the near term, it focuses on strengthening overseas R&D and local operations. Over the decade to come, FORLAND is set to be a leading global light commercial vehicle brand serving customers in more than 150 countries and regions, reaching 10 million users worldwide, and realizing an annual revenue of about 40 billion Yuan. Backed by this vision, FORLAND introduced its refreshed brand message: “Forland, For You!”-anchored in five core values, namely speed, reliability, quality, freedom of use, and future-oriented innovation. Guided by these values, FORLAND develops its products and builds relationships with partners in markets all around the world.

A Structured Path to Globalization

One of the greatly discussed topics at the conference was the presentation of the model of globalization that FORLAND has been adopting. Unlike many other organizations that were growing at a rapid pace and without depth, FORLAND was adopting a structured plan. The first phase involves laying strong trade roots in terms of car exports and CKD exports. This is followed by localization, encouraging regional manufacturing, marketing, and servicing capabilities. The final phase is more about deepening their integration and setting up their R&D, financial, production, and servicing systems in those markets to create a complete ecosystem. This approach is a reflection of the industry trend: to be globally competitive, it is necessary to possess a strong ecosystem, while products mean little to nothing anymore. In this regard, the company’s strategy puts partners at the forefront of its ecosystem, turning them from distributors to co-creators.

New Products Shaping Global Markets

Product innovation continued to be one of the central highlights of the conference. FORLAND showcased, for the first time, two major offerings in international markets: the L7 Automatic Transmission Truck and the U7 series, together with its latest autonomous driving technologies. Constructed from insight into millions of kilometers of real-world data on global roads, the L7 automatic truck has been upgraded in every aspect: intelligence, power, safety, fuel efficiency, comfort, load capacity, and service support. The L7, a smart light truck designed for extreme environmental conditions ranging from high altitude to sub-zero temperatures, meets the growing need for intelligent automatic transmission products in global light truck markets. The U7 represents another leap forward. Built on an advanced skateboard chassis, it’s the first van in the world to apply cross-domain VICU control technology, which merges power and thermal management systems. Such a design will further enhance its efficiency, flexibility, and adaptability to varied regional needs. Together, these products demonstrate FORLAND’s ability to combine global demand insights with localized technical adaptation—an increasingly necessary capability in international markets.

Experiencing Intelligent Manufacturing Firsthand

In addition to conference environments and speeches, the FORLAND partners were given the opportunity for an immersion experience in the capabilities of FORLAND manufacturing. Tours of the Global Manufacturing Center showed the extent to which intelligent manufacturing has risen to the status of a key element of quality. The presence of highly automated welding shops, precision assembly machines, VIN-based digital quality management, and process monitoring in the exhibition showcased the fulfillment of “Created in China” and turned it from a slogan into a reality. The presence of such machines in the show assured efficiency, and they provide a long-term reliability requirement in the global markets. Test drive experiences also helped to confirm these observations. Ranging from fuel to electric versions, from mini-trucks to light commercial vehicles, partners got to feel in their own bodies how designs, comforts, safety, and intelligent systems mean in practice.

From Products to Platforms

A recurring theme throughout the conference was FORLAND’s shift from product export to platform building. The company is developing full-lifecycle ecosystem models that integrate connected vehicles, financial solutions, energy and recharging platforms, and intelligent services. This platform mindset reflects a broader change in global competition. Success is no longer defined by individual sales but by the ability to support customers throughout the vehicle lifecycle—reducing operational costs, improving uptime, and enabling sustainable growth. By relocating R&D, parts supply, finance, and manufacturing closer to key markets, FORLAND is building resilience while strengthening local partnerships and brand recognition.

A Shared Vision for the Road Ahead: Conclusion of the conference aside, a clear takeaway was that the future of commercial vehicles will be greener, smarter, and more collaborative. FORLAND’s path, from a domestic giant to a builder of ecosystems, is a reflection of Chinese commercial vehicle brands reshaping their position on the globe. With almost three decades of expertise, a defined strategic roadmap, and increasing support across the world, FORLAND not only finds itself at the forefront of the change occurring in the industry, but is, in fact, influencing the course of this transformation. “Made in China” to “Created with the World”—the story of FORLAND illustrates this paradigm shift in the manufacturing and mobility world. This saga of innovation, localization, and collaboration remains an on-going process in the industry’s move towards a sustainable and interconnected future.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by @muhammad-rafique

Bookings for the Tiggo 8 PHEV, Pakistan’s only premium plug-in hybrid 7-seater D-SUV, go live on 15.01.26. Exclusively for pre-registered customers.

By Imtiaz Rastgar Manufacturing and Export Consultant at PMX Consulting (www.pmx.com.pk)

In the current landscape of Pakistan’s automotive industry, the drive toward achieving the export targets outlined by the Government’s Auto Industry Policy is more critical than ever. To compete in global markets, local manufacturers must focus on two pillars: cost-competitiveness and sustainable production. While much attention is given to raw materials and labor, one of the most significant “hidden” costs on the factory floor is the “fourth utility”—compressed air.

For automotive parts manufacturers and assembly plants, optimizing compressed air systems isn’t just a maintenance task; it is a strategic move to increase the bottom line and meet international standards.

Driving Efficiency with VSD and PM Technology

The latest range of SKY Air Compressors offers a direct solution to the high energy overheads typically found in Pakistani manufacturing. By integrating Variable Speed Drive (VSD) Technology and Permanent Magnet (PM) Motors, these systems address the inherent inefficiency of traditional fixed-speed compressors.

Standard compressors often run at full capacity regardless of the actual air demand, leading to massive energy waste. In contrast, VSD technology allows the compressor to adjust its motor speed to match the real-time demand of the production line. When paired with PM Motors, which offer superior electrical efficiency over standard induction motors, the result is a significant reduction in kilowatt consumption. With a motor power range spanning 7.5 to 560 KW, SKY provides scalable solutions for both small component workshops and large-scale assembly plants.

Aligning with Global Sustainability Goals (UN SDGs)

As global supply chains increasingly demand “green” manufacturing credentials, Pakistan’s auto industry must align with the United Nations Sustainable Development Goals (SDGs). Implementing high-performance, energy-saving compressed air systems directly contributes to several key goals:

• SDG 7 (Affordable and Clean Energy): By reducing energy consumption through VSD technology, manufacturers lower the strain on the national grid and reduce their carbon footprint.
• SDG 9 (Industry, Innovation, and Infrastructure): Adopting PM Motors represents an upgrade to modern, resilient industrial infrastructure that promotes resource-use efficiency.
• SDG 12 (Responsible Consumption and Production): Improving compressed air efficiency ensures that energy vital resources consumed responsibly, minimizing waste in the production of automotive goods.

Empowering Exports through Reliability

To achieve the government’s ambitious export targets, “Made in Pakistan” must mean “Reliable.” Production downtime is the enemy of export deadlines. One of the standout features of the SKY offering is their Aftermarket & Service Network, which spans all over Pakistan.

Having local access to specialized maintenance and genuine parts ensures that the Rotary Screw Air Compressors—which deliver volume flows from 1.2 to 100 m³/min—remain operational at peak efficiency. This reliability allows manufacturers to maintain the consistent output required to fulfill international contracts and improve their overall profitability.

Efficiency in the engine room is the first step toward excellence in the showroom. By embracing energy-saving technologies, Pakistan’s auto industry can lower its operational costs, fulfill its sustainability commitments, and take its rightful place as a competitive player in the global export market.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by @imtiaz-rastgar

For months, Pakistan’s automobile market felt like a dimly lit showroom, quiet, cautious, and waiting for a spark. High prices, shrinking purchasing power, and economic uncertainty had pushed buyers into a wait-and-watch mode. But suddenly, something has changed. The lights are back on, music is playing, and banners are everywhere.

Yes- abhi to party shuru hui hai

Across the industry, manufacturers are rolling out offers that were almost unthinkable just a year ago. Cash discounts touching seven figures, zero-markup installment plans, Shariah-compliant EMIs, buy-back guarantees, and aggressive hybrid promotions are now the norm rather than the exception.

A Market in Motion Again

Hyundai is clearly in attack mode. From Elantra Hybrid to Tucson and Santa Fe Hybrid, the Korean brand is offering reduced monthly installments, extended EMI tenures, and significant cash discounts, all designed to lower the entry barrier for premium and hybrid vehicles.

Kia is no less ambitious. Sorento, Sportage L HEV and even Sonic EX+ are being pushed through Shariah-compliant financing plans with equal monthly installments and clearly communicated down-payment structures. The message is simple: ownership should feel achievable again.

Honda, traditionally conservative with pricing, has joined the hybrid race with visible incentives on the HR-V e:HEV, including discounts, free registration and tyre offers, signaling that even the most cautious players now feel the heat.

Toyota, celebrating 35 years in Pakistan, is playing on its strongest card: trust. Limited-time price reductions on Fortuner and Fortuner Legender, special anniversary pricing, and a 100% buy-back offer on selected models show a brand confident enough to guarantee value retention.

The Rise of the Hybrid Narrative

One trend stands out sharply, hybrids are no longer niche. Almost every major campaign now revolves around fuel efficiency, lower running costs, and long-term savings. With petrol prices remaining unpredictable, the consumer mindset has shifted from sticker price to total cost of ownership.

Manufacturers know this. That is why hybrids are being paired with financing incentives rather than premium pricing alone. The strategy is clear: make the smarter choice also feel like the easier one.

Why the Sudden Aggression?

This surge of offers is not accidental. Inventory pressure, improved import conditions, and a slow but visible recovery in buyer confidence have forced brands into competition mode. Instead of waiting for demand to rise organically, companies are actively creating urgency through limited-time campaigns and headline-grabbing offers.

Banks and financial institutions have also stepped up, aligning auto-financing products with manufacturer promotions, a collaboration that is finally benefiting the end customer.

What It Means for Buyers

For consumers who delayed purchases over the past year or two, this phase represents a rare sweet spot. Prices may not be “cheap” in absolute terms, but value has returned. Flexible payment plans, guaranteed resale, and improved technology offerings mean buyers are getting more for every rupee spent.

However, most of these campaigns are time-bound. The repeated emphasis on limited stock and year-end deadlines suggests that this window may not stay open for long.

The Road Ahead

Is this a full recovery? Not yet. But it is a strong signal, the strongest in recent memory, that Pakistan’s auto market is shifting gears. Manufacturers are competing, banks are cooperating, and consumers are once again being courted.

One thing is certain: the silence is over.

Abhi to party shuru hui hai – picture abhi baqi hai.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by Malik Zahid of Pakistan Bikers Club – Lahore